DESIGN | ART DIRECTION | CREATIVE LEAD
Below is a look at some noteworthy aspects of the effort dedicated to Cat Center Stage at MINExpo 2012, orchestrated by Caterpillar. At the heart of the exhibit space stood a remarkable 14-foot-tall video wall, serving as the centerpiece to effectively convey Caterpillar's key messages to the audience. In this endeavor, I assumed the lead role in art direction, ensuring the creation of captivating on-screen content. Additionally, I played an instrumental role in producing three days' worth of live content during the event. Together, these efforts contributed to an engaging and impactful experience for attendees at MINExpo.