DESIGN | ART DIRECTION | CREATIVE LEAD
Our involvement in Caterpillar's exhibit spaces at CONEXPO '14 was instrumental. As the lead creative, I played a crucial role in conceptualizing and developing the South Hall exhibit. Additionally, I contributed to various elements of the larger exhibit located in the North Hall, which featured a captivating projection mapping show at its center. Collaborating closely with the team, we ensured a cohesive and memorable experience for attendees within both spaces.