DESIGN | ART DIRECTION | CREATIVE LEAD
Located within Caterpillar's Demonstration and Learning Center in Edwards, Illinois, the Cat Lifecycle Solutions Experience is a dedicated room that underwent a comprehensive transformation under our guidance. From the initial concept to its ultimate completion, we meticulously reconfigured the room, integrating captivating displays and engaging content. Our objective was to create an immersive journey for the audience, guiding them through the extensive range of equipment support offerings provided by both Cat and Cat Dealers.