DESIGN | ART DIRECTION | CREATIVE LEAD
MINExpo is North America’s largest mining trade show that happens every 4 years. Cat’s main objective in this show was to display that they had every piece of mining equipment available to customers after a recent underground mining acquisition was made. During Cat's exhibit at MINExpo in 2012, I had the privilege of serving as the lead designer and director, overseeing the entire process of creating their captivating space. This encompassed designing and constructing the displays, strategically arranging and positioning the machines throughout the area, and developing numerous interactive elements and compelling content for the show floor. With meticulous attention to detail, we crafted an immersive experience that left a lasting impression on attendees.