DESIGN | ART DIRECTION | CREATIVE LEAD
I had the opportunity to contribute to another remarkable Caterpillar exhibit, taking charge of the entire process, from conceptualization to production. This involved designing the traffic flow, creating booth graphics, and organizing the messaging for optimal impact. To ensure seamless execution, we collaborated with a reputable local agency from Brazil, combining our expertise and resources. While repurposing content from previous projects, we tailored everything to be in Portuguese, catering specifically to the target audience's language preferences.