DESIGN | CREATIVE DIRECTION | BRANDING
Cat Technologies has gone through many changes and updated marketing efforts over the past 10+ years, and I’ve been involved with many of these changes. During this time, the goals have taken on the full gamut from awareness and branding to customer education, all the way down to more transactional POS and dealer engagement. The one common theme throughout this time is the underlying message that Cat Technology can help customers save costs and boost productivity. This is a snapshot of some of the work over the years.